1 Step 1
Find the threads AI already trusts
Upthread watches Google for your keywords and competitors, and asks your buyer questions across Google AI Overviews, AI Mode and the AI assistants. Every Reddit thread they cite lands in Discover.
Built for Reddit after the API
Reply in the threads AI cites.
Upthread finds the Reddit threads that Google's AI Overviews and AI assistants cite when your buyers ask. You post a disclosed reply, drafted to the subreddit's rules, from your own account. Then see what it did.
No card required. 7 days with Starter limits.
Finds the Reddit threads cited in
- Google AI Overviews
- Google AI Mode
- PerplexityAPI
- ChatGPTAPI
- GeminiAPI
- ClaudeAPI
Why Reddit
AI answers lean on Reddit. Most cited threads are small.
When a buyer asks Google or an AI assistant which product to pick, the answer often cites a Reddit thread. Those threads are usually small, so one useful, honest reply is not lost in the noise. The hard part is knowing which threads, and whether your reply did anything.
#1 or #2
Reddit's rank among the most cited websites in ChatGPT, Google AI Overviews, AI Mode, Gemini and Perplexity.
Source: Peec AI, 30M citations, US, 202680%
of the Reddit posts AI search cites have fewer than 20 upvotes.
Source: Semrush, 248K URLs, Nov 10, 2025Three questions Upthread answers
1Which threads?
The ones Google and AI answers already cite for your buyers' questions.
2What do I say?
A reply that answers the thread, follows its rules and discloses who you are.
3Did it work?
Score, removals, and whether AI answers now name you. Link clicks land in your own analytics.
How it works
One loop, from buyer question to proof.
2 Step 2
Know which threads are worth it
Each thread gets a priority from 0 to 100: how relevant it is, how close the asker is to buying, how visible it is in Google and AI answers, and how fresh and uncrowded it is. Sensitive and locked threads score zero.
3 Step 3
Draft a reply that belongs there
Drafts are built from the post, its top comments, the subreddit's rules and your brand's real facts. A help-only version never mentions you; the other carries your disclosure. Checks flag rule breaks, missing disclosure and blanks only you can fill.
4 Step 4
Post it yourself, from your account
With the browser extension, Insert puts the draft in Reddit's comment box. You edit it and click Comment. The extension picks up your reply's link, so tracking starts on its own. Without it, copy the draft and paste the link back.
Proof after posting
Most tools stop when you click Comment. That's where Upthread starts.
Every reply you post is tracked: its score, whether moderators removed it, and what changed in the AI answers that cite the thread. Link clicks show up in your own analytics, or here with tracked redirect links. Proof you can show a boss or a client. From 5 tracked replies in a subreddit, What works shows any clear pattern in them, and the next drafts there get it as a hint.
ReplyScoreClicks
Live· r/salesBest CRM for a small B2B sales team (10-15 reps)?3821, redirect link
Live· r/entrepreneurMoving off spreadsheets: is a CRM worth it at 3 salespeople?9In your analytics
Live· r/startupsFounder-led sales: when did you move off sheets to a real CRM?12In your analytics
Live· r/crmNeed a CRM that does Gmail sync and basic sequences4No link
Removed by moderators· r/smallbusinessHow do you keep track of follow-ups without a big CRM?1None
- Posted
- 5
- Still live
- 4
- Removed
- 1
- Redirect clicks
- 21
r/sales · Best CRM for a small B2B sales team?
AI Overviews
AI Mode
PerplexityAPI
ChatGPTAPI
You replied
40%+17 pts vs prior 30 days
- AI Overviews39%
- AI Mode38%
- PerplexityAPI42%
- ChatGPTAPI47%
Demo data for a sample brand. API answers can differ from what people see in the ChatGPT, Perplexity, Gemini or Claude apps, so they always carry an API label.
Score over time
Read whenever you view the thread, plus opt-in checks from 1 hour to 30 days after posting.
Removed by moderators
Reddit still shows you your own removed comment. The opt-in check looks logged out, so a quiet removal shows up.
Clicks
Drafts link to your site with UTM tags for your own analytics. Growth and Agency can count clicks here with tracked redirect links.
Cited, and named
Whether the thread is still cited in Google AI Overviews, AI Mode and the AI assistants, and whether their answers name you.
Mentions and insights
Hear when Reddit names you. Know the room before you post.
Mentions lists the Reddit threads that name your brand: Google results from the past 24 hours, threads Discover already found, and threads you open with the extension. Each one is labelled, so complaints and support questions stand out, and Growth and Agency can send those to Slack.
Google is checked daily on Starter and every 6 hours on Growth and Agency. Upthread sees what Google has indexed, usually within hours and mostly posts and well-ranked threads, plus the threads your team opens. A comment deep in a thread may not show until someone opens it.
ComplaintIn a comment3h ago
Gmail sync keeps missing replies sent to a shared inbox?
Same with Acme CRM for us since last week. Replies to the shared inbox never get logged.
r/crmGoogleThread you opened
Support questionIn the post9h ago
How do I import contacts into Acme CRM from a CSV?
The importer skips every row that has a phone number. Am I missing a setting?
r/salesDiscover
ComparisonIn the post1d ago
Acme CRM or a shared spreadsheet for a 3-person team?
We track about 40 deals a month. Is a CRM overkill at our size?
r/smallbusinessGoogle
Watching “Acme CRM” · Google checked 2h ago · Demo data for a sample brand
Insights on your market
Which subreddits matter for your brand and why, who the threads AI answers cite recommend, and the questions, objections and exact phrases buyers use. Every number traces back to threads Upthread already has.
Drafts for your own posts
A guide, a question, a case study, a show and tell or an AMA request, shaped to the subreddit's captured rules. Posts that promote you are offered only where self-promotion is allowed. You post them yourself.
Rule change warnings
When someone on your team opens a subreddit, or a thread in it, with the extension, Upthread compares its rules with the version it saw before. A change to self-promotion, links, flair, karma or account age shows on its threads and flags drafts that no longer fit.
Reddit-safe by design
The clean option in a category that sells shortcuts.
Parts of this market sell upvotes, aged accounts and tools built to slip past Reddit's filters. When that gets caught, the risk lands on your brand. Upthread is built the other way.
Read our principlesA person posts every reply
From their own Reddit account, with their own click. Upthread never posts, votes or comments for you.
Disclosure is built in
Mention your brand and the draft carries a disclosure line, plus a reminder to add Reddit's Brand Affiliate tag.
No Reddit API, no server calls
Our servers never call reddit.com. Threads come from Google results and AI citations, and are read in your own browser or pasted by you.
Upthread never does
- Posting, voting or commenting without your click
- Extra, rented or bought accounts
- Proxies or tools to dodge Reddit's detection
- Invented personas or made-up experiences
Reddit is closing its public API. Upthread never used it.
New API requests closed
Source: TechCrunch, Sep 30, 2026RSS feeds end
Source: TechCrunch, Sep 30, 2026Public API access ends
Source: TechCrunch, Sep 30, 2026
For teams and agencies
Run it for one brand, or for every client.
One workspace, many brands
Each brand keeps its own keywords, questions, subreddits, voice and disclosure. Up to 15 brands on Agency.
Reports clients can open
A read-only link with visibility, replies and citations for a date range. Revoke it any time.
Assign threads
Put a teammate on a thread so only one of you replies. Each person still posts from their own Reddit account.
Slack alerts and digests
Slack alerts for threads above your priority bar, citation changes, complaints and support questions that name you, and rule changes. Plus a daily or weekly email digest.
Slack alerts and shareable reports come with Growth and Agency. Assigning threads needs a second seat, which starts on Growth.
Pricing
Start free for 7 days. No card.
Every new workspace gets 7 days with Starter limits. Annual billing gives you 2 months free.
Starter
$49/ month
- 1 brand, 1 seat
- 25 buyer questions, 25 keywords
- 3 AI engines of your choice
- 150 drafts a month
- Fresh threads and mentions daily
Growth
$149/ month
- 3 brands, 3 seats
- 75 buyer questions, 100 keywords
- All 6 AI engines
- 600 drafts a month
- Fresh threads and mentions every 6 hours
- Slack alerts, shareable reports, tracked redirect links
Agency
$499/ month
- 15 brands, 10 seats
- 300 buyer questions, 500 keywords
- All 6 AI engines
- 2,500 drafts a month
- Fresh threads and mentions every 6 hours
- Slack alerts, shareable reports, tracked redirect links
FAQ
Questions, answered plainly.
Something else? See how it works or read how we stay Reddit-safe
Does Upthread post for me?
No. You post every reply from your own Reddit account. The extension can put a draft in the comment box; you edit it and click Comment yourself. Nothing posts, votes or comments without your click.
Do you use Reddit's API?
No. Reddit stopped accepting new API requests on Oct 31, 2026 and ends public API access in March 2027. Upthread doesn't depend on it. Our servers never call reddit.com. We find threads through Google results and AI citations, and read a thread in your browser when you open it.
How we work without the APIWhere does the thread text come from?
From the page you open, through our browser extension, or from text you paste. From search data we use only URLs, titles, snippets and ranks. Captured thread text is deleted after 30 days.
Will this get my account banned?
No tool can promise anything about Reddit's moderation, so be wary of any that does. Here is what we can promise: Upthread never automates posting or voting, never uses other accounts, and checks every draft against the subreddit's rules and your disclosure. You stay in control of every comment.
Read our principlesWill my reply get cited by AI?
We can't promise that, and nobody honestly can. We show which threads are cited today, help you add something worth upvoting, and report what changed afterwards: score, removals and citations.
Which AI engines do you track?
Google AI Overviews and Google AI Mode, read from live Google results. Plus ChatGPT, Perplexity, Gemini and Claude through their APIs, labelled "API" because those answers can differ from what people see in the apps. Starter tracks 3 engines of your choice; Growth and Agency track all of them.
Does Upthread monitor brand mentions like F5Bot?
In its own way. Mentions lists the Reddit threads that name your brand, from three places: Google results from the past 24 hours, checked daily on Starter and every 6 hours on Growth and Agency; threads Discover already found; and threads you open with the extension. Each mention is labelled praise, complaint, support question, recommendation request, comparison or neutral, and Growth and Agency can send complaints and support questions to Slack. It sees what Google has indexed, usually within hours and mostly posts and well-ranked threads, plus the threads your team opens. Our servers never call Reddit, so a comment deep in a thread may not show until someone opens that thread.
Upthread and F5Bot comparedCan Upthread write my own Reddit posts?
It drafts them, and you post them. Pick a subreddit and a type: a guide, a question to the community, a case study, a show and tell or an AMA request. Upthread drafts a title and body shaped to the subreddit's rules as your workspace captured them. Guides and questions never name your brand. The other three do, so Upthread offers them only where the rules allow self-promotion, and always with your disclosure.
Do I need the browser extension?
No, but it does the heavy lifting. Without it, you paste the thread and add your reply's link yourself. With it, Upthread reads the thread you open, inserts drafts, and tracks score and removals. It works in Chrome, Edge, Brave and Arc.
What the extension can and can't seeIs Upthread affiliated with Reddit?
No. Upthread is an independent product. It is not affiliated with, endorsed by or sponsored by Reddit, Inc.
What happens after the trial?
Your trial runs 7 days with Starter limits, and you don't need a card. When it ends, pick a plan to keep discovery and drafting running.
See which threads AI cites for your buyers.
Enter your website. Upthread drafts your brand profile, suggests buyer questions and subreddits, and runs your first discovery.
No card required. 7 days with Starter limits.